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American Athletic Conference unveils new logo

American Athletic Conf

UConn’s new conference has a new name, new teams and now, a new logo.

The American Athletic Conference unveiled its new look this morning, a re-branding of the old Big East that is simple, direct, and kind of looks like it belongs on Captain America’s chest.

“As with the creation of our name, we worked directly with our institutions, sports marketing experts, media partners and design agencies to create and evaluate a variety of logo options,”Commissioner Mike Aresco said.

“We took our preferred marks to each institution within our conference for an open forum with school presidents, athletic directors and student athletes to get their input. The elegant, athletic and classic letter A with the unique star inside and AMERICAN underneath was unanimously chosen by every institution. We believe this bold mark and our series of ancillary marks will support our conference name and the values that our name represents. In addition, our partners at ESPN and CBS agree that its strength, simplicity and elegance will resonate well on TV,” concluded Aresco.

So, there’s that.

The American Athletic Conference will officially assume its new name on July 1, when it will also launch the full version of its website, www.TheAmerican.org. Until then, TheAmerican.org will feature basic information on the Conference and its member schools.

Starting in 2014-15, the conference will consist of UConn, Central Florida, Cincinnati, East Carolina, Houston, Memphis, SMU, South Florida, Temple, Tulane and Tulsa. Navy will become a football-only member in 2015.

Defending men’s basketball national champion Louisville will compete in the conference next season before it departs for the ACC.