New Britain Atlantic League franchise to be named ‘Bees’

(WTNH)–There’s some buzz surrounding the new baseball team in New Britain. (Alright, I know–that was awful, but we couldn’t pass it up).

The new Atlantic League team in New Britain will be named the Bees, team executives announced in a press conference Thursday morning.

“Bees” was chosen from a final list of five, which included Stingers, Hornets, Hammer, and Hard Hitters. The Stingers won the fan vote, but the organization decided to go with bees.

Still kind of stings that the Rock Cats can’t be used (the name is owned by Minor League Baseball), but New Britain mayor Erin Stewart said the name ‘Bees’ fits because the city’s official seal depicts a beehive, which represents the worker-bee mentality of the city’s industrial history.

The team also introduced its new logo, which it says uses roman lettering “rendered to feel as if it were crafted from metal, bold and strong like the city.” Great press release writing right there.

“Each letter is connected by honey, and a beehive icon has been integrated to reinforce this sense of commmunity,” the release continued.

A full family of marks will be released in the coming weeks.

The team will open the 2016 season at New Britain Stadium on April 21, as they take on the York Revolution and Long Island Ducks as part of a seven-game homestand. They’ll then travel to Bridgeport for the Bluefish’s home opener on April 28.

New Britain will play a 140-game schedule, contesting the other seven teams in the league 20 times each.

The team launched also its new website, www.nbbees.com, and announced that former Rock Cats owner Bill Dowling will be a “special advisor” to the team.

“I was beyond tears,” Dowling told the Hartford Courant when the Rock Cats announced they would move to Hartford. “I had no idea it would happen. It’s almost like a death in the family.”

“We’re going to replicate the Rock Cats experience, expand it and enhance it,” he said. “I owe it to the 3 million fans who came through the gates when we owned that team. We made memories for families,a nd we’re going to do that again.”

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